Overview Delaware North Gaming is hiring a full-time Director of Marketing to join our Ruby Seven Studios team. This is a remote position. As the Director of Marketing, you will be responsible for directing all marketing, CRM strategy and execution, partner marketing, and B2B alignment for Ruby Seven. If you are a leader dedicated to service excellence and seek a culture of bringing company values to life, apply today. Additional Details At Delaware North, we care about our team members' personal and professional journeys. These are just some of the benefits we offer:
- Medical, dental, and vision insurance
- 401(k) with up to 4% company match
- Annual performance bonus based on level, as well as individual, company, and location performance
- Paid vacation days and holidays
- Paid parental bonding leave
- Tuition and/or professional certification reimbursement
- Generous friends-and-family discounts at many of our hotels and resorts
Responsibilities
- Own the full CRM lifecycle, including campaign strategy, content planning, segmentation, A/B testing, and performance optimization across all player touchpoints
- Drive personalized, omnichannel communications tailored to player behavior, value, and lifecycle stage, with a focus on maximizing retention and lifetime value
- Lead B2B marketing partnerships, translating partner goals into high-impact, co-branded campaigns and delivering performance reporting that builds excitement and trust
- Collaborate cross-functionally to ensure funnel alignment and support in-game events with targeted CRM strategies
- Refine segmentation, measure campaign ROI, and uncover actionable customer insights that inform future strategy
- Manage a high-performing CRM team, fostering a culture of accountability, creativity, and continuous learning through a test-and-learn mindset
Qualifications
- Minimum of 7 years of marketing experience in social casino, mobile F2P gaming, or iGaming
- Deep CRM expertise - you've owned and scaled CRM strategies for large player bases, and know what to test, how to segment, and how to automate and personalize effectively
- Fluency in data - you're as comfortable reviewing campaign uplift reports as you are planning creative briefs
- Experience managing and reporting on B2B marketing relationships or strategic partnerships
- A growth mindset and bias for action - you're eager to test, iterate, and improve
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