Job Type Full-time Description The Director of Marketing and Planning serves as a member of the Administrative Executive Team (AET) as a Senior Leader at Springfield Hospital. The Director of Marketing and Planning will:
- Be responsible for the planning, development and implementation of all marketing, branding, communication and public relations initiatives.
- Oversee development and implementation of support materials and services in the areas of marketing, communications and public relations.
- Lead media relations, traditional and digital marketing.
- Assist with strategic planning efforts, using data and analytics to guide decision-making and assists with the preparation of the annual operating budget.
- Develop long-term strategies, setting measurable goals, and analyzing performance to drive continuous improvement and organizational growth.
- Manage the Springfield Hospital Volunteer program.
- Act as the administrative leader for the Board Development committee and all fundraising activities.
- As a member of AET, participate in rotating Administrator on Call (AOC) coverage.
Requirements
- Bachelor's degree in Marketing, Communications, Public Relations or related field.
- Master's degree ( preferred )
- 5 years of experience/demonstrated success in Public Relations, Community Relations, or Marketing Director level position in a large organization.
- Experience in developing annual reports, brochures, special publications, etc.
- Experience in developing marketing plans and ad campaigns.
- Proven leadership experience with a track record of developing and implementing effective marketing campaigns.
- Experience with fundraising.
- Experience in data capture and analysis.
- Proficient in Microsoft Office Suite (Outlook, Excel, Word, Teams, etc.)
- Exceptional written, verbal and interpersonal communication skills.
- Deep understanding of healthcare marketing regulations (e.g., HIPAA, Stark Law).
- Strong project management and organizational skills.
- Proficiency in digital marketing platforms, analytics tools and content management systems.
- Ability to work collaboratively in a small-team environment.
- Ability to develop effective relationships with various stakeholders.
- Ability to handle confidential information discreetly and appropriately.
- Ability to adapt resources to meet the needs of the situation.