Schulte Companies is seeking a dynamic, service-oriented Director of Marketing to join our team! Schulte Companies is an organization whose success is rooted in its service culture. Our mission is to exude hospitality, be respectful and authentic, prioritize the needs of our internal and external stakeholders above our own, and continuously strive to make a positive impact in all we do. We are passionate hoteliers eager to add like-minded people to our rapidly growing team! What's in it for you? When you join Schulte Companies, you'll be part of a team committed to an inclusive, employee-focused workplace that is invested in your development. We want you to feel engaged, empowered, and excited to grow with us. After all, we believe our greatest and most valuable asset is our people! Schulte Companies provides a rewarding, fun and flexible work environment, exciting perks, an atmosphere designed to encourage and promote career growth within the company and a robust benefit package including, but not limited to:
- Work Today, Get Paid today, with Daily Pay!
- Free Telemedicine and Virtual Mental Health care access for All Associates starting day one!
- Multiple Health Insurance and Life Insurance options
- 401k Plan + Company Match
- Paid Time Off
- Holiday Pay
- Pet Insurance
- Employee Assistance Program
- Schulte Savings Marketplace Discounts on event tickets, electronics, gym memberships + more!
Our Company: Schulte Companies is a leading third-party management company with deep, multi-generational experience in all facets of the hospitality industry. We are a diverse team of innovative hoteliers and restauranteurs operating more than 200 locations across 38 states and 3 countries. Our portfolio includes a wide array of reputable brands like Marriott, Hilton, IHG and Hyatt as well as many unique, independent, boutique and lifestyle properties and restaurants. JOB DUTIES AND RESPONSIBILITIES
- Lead development and execution of integrated marketing strategies across the portfolio, ensuring each hotel's marketing plan is aligned with business goals and brand positioning.
- Guide and oversee eCommerce and digital marketing partners, ensuring campaigns are strategically aligned and performance optimized.
- Shape the brand voice and storytelling approach for each hotel, ensuring consistency across website, email, social media, digital ads, public relations, and visual content.
- Partner with PR, influencer marketing, and social media teams to build earned media visibility and foster guest engagement.
- Concept and promote on-property experiences, packages, and local activations that drive direct bookings and brand differentiation.
- Cultivate local marketing partnerships and community collaborations that enhance brand equity and increase exposure in key feeder markets.
- Analyze marketing performance and make data-informed recommendations to optimize spend and enhance ROI.
- Collaborate with cross-functional teams including General Managers, Sales & Revenue leaders, and corporate Centers of Excellence to support holistic commercial success.
- Manage internal and external resources, including agency and media partners, with a focus on accountability, creativity, and performance.
- Serve as a thought partner in developing enterprise-wide marketing strategies and scalable campaigns that enhance the portfolio's market presence.
EDUCATION AND SKILLS
- Proven success leading marketing strategy for hotels and/or resorts.
- Deep understanding of hospitality marketing disciplines including brand development, content strategy, paid media, public relations, and experiential activation.
- Strategic mindset with the ability to synthesize business goals, guest insights, and market data into compelling marketing plans.
- Excellent communication, presentation, and storytelling skills-able to align and inspire cross-functional teams.
- Strong leadership presence and ability to influence and collaborate across levels and functions.
- Passion for innovation, brand building, and creating emotional connections with guests.
- Familiarity with hotel and marketing tech systems (e.g., CMS, CRM, media platforms, and analytics tools).
- Experience managing media strategy and performance.
- Highly organized, deadline-driven, and comfortable in a fast-paced, matrixed environment.
- Bachelor's degree in marketing, communications, or a related field required.
- 5+ years of progressive experience in hospitality marketing, preferably with oversight of digital partners and agency teams.
KNOWLEDGE, SKILLS AND ABILITIES
- Strong analytical skills relative to impact on hotel revenues
- Ability to communicate effectively verbally and in writing
- Strong interpersonal skills
- Strong understanding of revenue management principles
- Proficient in Microsoft Office Products, focus on Excel, Word and Outlook
- Ability to travel as needed
- Must have flexible work hours that may include evenings, weekends, and holidays
*The hiring process may consist of a phone interview, manager(s) interview, drug screen, background check, reference checks, and potential employment assessment. This job description is only intended to provide a general description of the benefits and compensation applicable to this position. Paid Time Off (PTO) is available for eligible associates in accordance with the Company's Paid Time Off policy. Specific compensation and benefit details will be discussed during the interview process. *Schulte Companies is an Equal Opportunity Employer.