Position Overview: The Director of Marketing will oversee all marketing efforts across multiple adult day health centers, a 24-bed personal care home, structured family caregiving services, and franchise-related branding. You will manage campaigns, community outreach, brand assets, vendors, analytics, and event marketing-all while supporting the admissions and care coach teams to increase client enrollment and occupancy. Key Responsibilities:Strategy & Leadership
- Develop, lead, and execute a comprehensive marketing strategy aligned with occupancy and admissions goals.
- Drive local brand awareness campaigns that build trust and promote services across target markets.
- Equip internal teams with marketing materials, messaging guides, and outreach tools.
Campaign Management
- Plan and execute Medicaid, VA, Private Pay, and Structured Family Caregiving promotional campaigns.
- Create local outreach initiatives for hospitals, discharge planners, churches, and employer groups.
- Design and distribute brochures, flyers, physician leave-behinds, and community referral kits.
Team Management & Execution
- Oversee or outsource social media, digital advertising, email marketing, content creation, and podcast marketing.
- Source and manage freelance vendors (photographers, designers, ad specialists) when needed.
- Plan and facilitate community events, open houses, health fairs, and Lunch & Learns.
Analytics & Reporting
- Monitor lead generation, admissions conversions, and event outcomes through CRM tracking.
- Provide weekly, monthly, and quarterly reporting on marketing KPIs.
- Manage the marketing budget and ensure cost-effective strategies.
Qualifications:
- 5+ years of experience in marketing, preferably in senior care, healthcare, franchising, or multi-location services.
- Demonstrated success in campaign planning, outreach initiatives, and brand development.
- Comfortable leading a team or coordinating freelance contractors.
- Proficiency with CRM systems (Salesforce preferred) and digital analytics tools.
- Excellent project management, communication, and event planning skills.
- Highly collaborative, hands-on, and execution-focused.
Compensation & Bonus Opportunities:
- Competitive base salary
- Performance-based bonus structure tied to meeting departmental quotas, marketing KPIs, and occupancy percentage goals
- Annual bonus eligibility based on company growth and marketing performance metrics