JOB DESCRIPTION Strategist MASTERWORKS We're on the hunt for a Strategist to join the Masterworks team to move hearts & minds to action. MASTERWORKS Masterworks moves people to participate in world-changing causes using an integrated approach to marketing, fundraising, and branding. We are a diverse company of movers and makers who care about their clients and each other. It's not just a workplace - it's a community with a culture of collaboration and passion! We are data-inspired analysts, motivated strategists, engaged project managers and storytelling creatives working together to change the world. OVERVIEW The Strategist is a key player in developing and executing effective strategies that drive client success and agency growth. This role requires a blend of analytical thinking, creative problem-solving, and strong communication skills. The Strategist will work closely with cross-functional teams to understand client needs, identify opportunities, and deliver impactful solutions. RESPONSIBILITIES
- Client Strategy Leadership
- Serve as a strategic lead for assigned clients, building strong relationships and becoming a trusted advisor.
- Develop a deep understanding of clients' businesses, industries, challenges, and objectives.
- Provide strategic guidance and recommendations to clients, aligning agency services with their goals.
- Anticipate client needs and proactively identify opportunities to enhance their business outcomes.
- Strategic Plan Ownership & Execution
- Take ownership of the development, implementation, and execution of comprehensive strategic plans.
- Collaborate with internal teams (e.g., creative, media, account management) to ensure strategic alignment and effective execution.
- Monitor and analyze the performance of strategic initiatives, identifying areas for optimization and improvement.
- Ensure that strategic plans are delivered on time and within budget.
- Strategic Facilitation & Collaboration
- Facilitate strategic discussions and workshops with clients and internal teams.
- Foster a collaborative and productive environment that encourages innovative thinking.
- Work cross-functionally to gather insights, share knowledge, and ensure alignment across all departments.
- Communicate strategic recommendations and rationale clearly and persuasively to diverse audiences.
- Growth Strategy Development
- Contribute to the development of agency growth strategies, identifying new business opportunities and market trends.
- Participate in new business pitches, presenting strategic approaches and demonstrating the agency's capabilities.
- Identify opportunities to expand services with existing clients by understanding their evolving needs.
- Stay abreast of industry trends, emerging technologies, and best practices to inform strategic recommendations.
- Creative Brief and Documentation Management
- Develop clear, concise, and inspiring creative briefs that effectively communicate strategic objectives and target audiences.
- Ensure that all strategic documentation (e.g., strategy decks, presentations, reports) is well-organized, accurate, and compelling.
- Maintain a central repository of strategic information and insights for easy access and reference.
- Contribute to the development of templates and processes to streamline strategic planning and documentation.
REQUIREMENTS (Knowledge, Skills & Abilities)
- Bachelor's degree in Business, Marketing, Communications, or a related field.
- 5 years of experience in a strategy role within an agency or related industry.
- Experience in non-profit marketing, fundraising, and content strategy.
- A proven track record of developing comprehensive fundraising strategies, setting realistic goals, identifying target audiences, and designing effective campaigns across different channels (e.g., direct mail, digital, events, major gifts) is vital.
- Strong analytical, problem-solving, and critical thinking skills.
- The ability to think holistically, and seeing the interconnectedness of fundraising, branding and marketing - building overarching strategies that build a strong brand, engage the target audience, and ultimately drive philanthropic support.
- Excellent communication, presentation, and interpersonal skills.
- Ability to work effectively both independently and as part of a team.
- Proficient in productivity software, including Microsoft Word, Excel, Google Slides, and Gmail.
- Deep understanding of marketing principles, consumer behavior, and non-profit trends.
- The ability to understand audience insights and to tailor strategies based on a target audience.
- The ability to understand and interpret performance metrics, making data-informed decisions.
- The ability to manage budgets and do forecasting.
- The ability to conduct thorough market research on the target audience, competitors, and marketing landscape to identify opportunities for growth.
- A strong understanding of various digital marketing channels and tactics, including SEO, SEM, social media marketing, content marketing, email marketing, and paid advertising.
- 25% Travel Requirements
Preferred Qualifications:
- Experience with journey mapping.
- Understanding of customer experience.
- Experience with brand strategy.
Skills:
- Strategic Thinking
- Analytical Skills
- Problem-Solving
- Communication (written and verbal)
- Presentation Skills
- Interpersonal Skills
- Persuasion & Influence
- Strategic Planning & Campaign Development
- Collaboration
- Project Management
- Research Skills
- Data Analysis
- Client Management
- Business Acumen
- Industry Knowledge