About Us David Yurman is a celebrated American jewelry company founded in New York by David Yurman, a sculptor, and his wife, Sybil, a painter and ceramicist. When the artists began collaborating, their goal was simply to make beautiful objects to wear. Led today by their son Evan, David Yurman creates timeless, yet contemporary collections for women and men defined by inspiration, innovation, consummate craftsmanship and cable - the brand's artistic signature. David Yurman collections are available at 50 retail stores throughout the United States, Canada, Hong Kong and France and at over 300 locations worldwide, through their exclusive authorized fine jewelry and timepiece network of retailers.
Our Values At David Yurman, creativity, innovation and impeccable craftsmanship are at the core of everything we do. Fueled by the energy of our hometown, New York City, artistic passion informs each and every jewelry design. The Yurman family's guiding vision continually defines and redefines what it means to be the preeminent American luxury jewelry brand. We are committed to responsible business and social practices and to the protection and advancement of human rights. We believe in partnering with others who share these values and understand their importance.
Job Description Job Description - Marketing Product Manager We are seeking a highly skilled and strategic Marketing Product Manager with deep expertise in Salesforce Marketing Cloud and Clienteling systems to lead the development and execution of our marketing product strategy. In this role, you'll own the roadmap, drive successful implementation of features and campaigns, and collaborate closely with cross-functional teams to deliver seamless, data-driven customer experiences. Your deep knowledge of Martech, CRM and clienteling will be instrumental in optimizing our omni channel experience and delivering impactful marketing initiatives.
Responsibilities - Develop and execute the marketing product strategy and roadmap, aligning with business objectives and customer needs.
- Utilize your expertise in Salesforce Marketing Cloud to drive the optimization of our marketing campaigns and client outreach.
- Leverage Tulip (clienteling platform) to support personalized in-store experiences, enabling associates with tools to drive customer engagement, retention, and sales across channels.
- Collaborate with cross-functional teams, including e-Commerce, Creative (UX/UI), Marketing, CRM, Retail and other IT application teams to gather requirements and translate them into actionable plans.
- Define user stories, acceptance criteria, and product requirements to guide the development and implementation of MarTech and clienteling platforms.
- Work closely with development teams to ensure timely and successful delivery of product features and marketing initiatives.
- Continuously monitor and analyze user feedback and marketing metrics to identify areas for improvement and drive data-driven decision-making.
- Leverage Salesforce Marketing Cloud to develop and execute personalized and targeted marketing campaigns to enhance customer engagement and drive conversions.
- Stay up-to-date with omni-channel and marketing industry trends, best practices, and emerging technologies to drive innovation and competitive advantage.
- Serve as a subject matter expert and provide guidance and support to cross-functional teams, including sales, marketing, and customer support, to ensure effective adoption and utilization marketing systems.
- Have a thorough understanding of incident management processes and best practices. Be capable of handling critical incidents and coordinating appropriate actions to minimize downtime and ensure quick resolution. Act as a primary point of contact for critical issues and communicate effectively with stakeholders during incident resolution.
- Cultivated a collaborative, high-performing team environment that emphasized knowledge sharing, continuous improvement, and alignment with business goals.
Qualifications - Bachelor's degree in Business, Marketing, Computer Science, or a related field.
- Minimum of 6 years of experience as a Product Manager, with a strong focus on digital marketing.
- Extensive knowledge of Salesforce Marketing Cloud and Tulip (clienteling platform) including hands-on experience in configuration and utilization of these platforms.
- Deep understanding omni-channel best practices, customer journey, and digital marketing strategies.
- Strong understanding of customer acquisition channels, funnel optimization, and performance marketing tools.
- Collaborate with the Marketing team to drive campaign automation, enhance attribution tracking, and optimize conversion rates across key channels including SEO, SEM, social media, email, and affiliate marketing
- Strong analytical and problem-solving skills, with the ability to leverage data to drive decision-making.
- Excellent communication and collaboration skills, with the ability to effectively work with cross-functional teams and stakeholders.
- Self-motivated and proactive, with a strong sense of ownership and accountability.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities simultaneously.
- Salesforce certifications in Marketing Cloud are highly desirable.
Preferred Experience - Proven track record of launching products that have real business and customer impact
- Experience working with enterprise applications, mobile, web, and/or back-end application development environment
- Experience working with an issue tracking system and/or workflow management tools like JIRA or Confluence
Education: Bachelor's degree in IT Systems, Business Management, Operations, or related fields required
Location: New York, NY (Tribeca)
Work Model: Hybrid (3 Days in Office / 2 Days Remote)
Estimate Pay Rate: $140,000-$175,000 Base pay is one component of David Yurman's total compensation package, which may also include the following for eligible employees: access to healthcare benefits, 401(k) plan, bonus, employee discounts, Summer Fridays (corporate roles), generous paid time off, sick time, and more.
Diversity, Equity & Inclusion at David Yurman As a company founded by artists, David Yurman champions self-expression in everything we do. We are committed to fostering a culture of openness and creative collaboration within our entire community, and we cherish the diversity of our employees' backgrounds and perspectives. We will always advocate for equity and inclusion for all. David Yurman is an Equal Employment Opportunity employer and provides equal opportunities to all employees and applicants without regard to an individual's age, race, creed, color, religion, national origin, sex (including pregnancy, sexual orientation, gender).