Job Location : New York,NY, USA
Develop and own the brand partnership and product collaboration roadmap in alignment with overall brand and business objectives.
Identify strategic whitespace opportunities that enhance cultural relevance and create commercial value.
Continuously monitor trends, cultural shifts, and emerging voices in fashion, design, art, music, and entertainment.
Leverage an existing robust network of tastemakers, creatives, agencies, brands and collaborators to source partnership opportunities.
Lead the full lifecycle of collaborations – from concept development to contract negotiation, guiding product development, marketing and launch execution.
Manage budgets, timelines, and internal resources to deliver high impact campaigns with a positive ROI.
Responsible for planning, budget, KPIs and reporting out end results; strategic direction and agency partners.
Experience identifying opportunities for innovation and impact by vetting and putting forth the right celebrities, creators, tastemakers, emerging talent and collaborators in new and exciting ways.
Report to Head of Marketing
8+ years marketing experience with 5+ years experience in brand building partnerships and outreach to drive relevance
Collaborative mindset, with desire to foster partnership and conceptual integration with key cross functional teams (marketing, brand experience, creative, product etc.)
Outstanding organizational skills, communication, writing and presentation skills.
Has broad connections and personality to toggle between leaders in the industry and internal leadership.
Ability to determine solutions independently, think creatively, proactively, and implement rapidly.
This role will be culturally plugged-in, a strategic thinker and an experienced leader.
Demonstrated ability to think strategically, understand business challenges and recommend effective implementation plans designed to drive results.
Entrepreneurial spirit with the ability to work through ambiguity and infuse strategic, yet swift thinking across level.
High attention to detail with demonstrated ability to care for multiple, competing priorities simultaneously.
Concrete experience managing complex projects and programs requiring leadership to align multiple teams and stakeholders.
Experience with integrated marketing approaches related to brand marketing strategies influencer strategies, experiential activations, affiliate/paid programs, etc.
Demonstrated ability to think strategically, understand business challenges and recommend effective implementation plans designed to drive results.