Director, Commerce & Retail Media
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Publicis Digital Experience provided pay range

This range is provided by Publicis Digital Experience. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$119,510.00/yr - $188,025.00/yr

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About Us

A division of Publicis Groupe, Publicis Digital Experience is a network of top-tier agencies designed to develop capabilities and solutions to enable growth and provide scaled access to the digital capabilities of Publicis Groupe in service of our clients. Together, the Publicis Digital Experience portfolio endeavors to create value at the intersection of technology and experiences to connect brands and people.

Our model to transform every brand experience will help clients navigate, develop, and activate commerce in a way that will provide them with a future-proof model for modern marketing. With our unique expertise in consumer engagement, CRM, and commerce, Publicis Digital Experience powers brands and empowers people in a new era of creativity. An ever-changing landscape and the need for fluid thinking is just part of our problem-solving nature. Which means we're untethered from any specific medium or method—we go where ideas will work best.

We are an expanding network with more than 5,000 employees, with agency brands throughout our global offices. Publicis Digital Experience brands include Razorfish, Digitas, Arc Worldwide, Saatchi Saatchi X, Plowshare, 3Share, and the Publicis Commerce Exchange.

Overview

We're looking for a Director, Commerce Media to create impact and help our clients navigate the dynamic, fast-changing Commerce landscape.

The ideal candidate will have a strong background in the Amazon Advertising ecosystem, as well as ODD/Last Mile Partners (ie. Instacart, DoorDash, Uber, Gopuff & Shipt) & AHOLD media partners, understanding how to translate retail strategy into effective and scalable shopper marketing programs. This position is responsible for maintaining in-depth knowledge and strong relationships within the Amazon/Whole Foods, ODD/Last Mile & AHOLD channels, working closely with internal and external teams, and creating strategies and tactics to help clients grow their Amazon/Whole Foods, ODD/Last Mile & AHOLD businesses.

As part of the greater Commerce team, this position will lead the development of annual omnichannel marketing plans, track key performance indicators, report on program results, and deliver actionable insights. The ideal candidate will have deep knowledge of the retailer & their media capabilities, have relationships within that retailer's organization and have proven strategic abilities.

PLEASE NOTE: This is a hybrid role based that can be based out of either our Atlanta, Chicago, OR New York City office and will require onsite engagement an average of 3 days/week. All candidates should be local to one of those markets and available to work in a hybrid capacity.

Responsibilities

• Work closely with the team to translate channel, shopper, and category insights into actionable omnichannel marketing plans utilizing the full Amazon Advertising ecosystem (Amazon Ads, Retail Opportunities, Branded & Custom Shopping Experiences, AMC & Ad Tech).
• Act as the Single Point of Contact & oversee any Amazon end-to-end client work inclusive of Retail Operations, Digital Shelf, Media & Analytics/AMC.
• Similarly, translate channel, shopper & category insights into actionable omnichannel marketing plans utilizing the full eco-system/partners for AHOLD, Last Mile/ODD partners & retailers inclusive of Instacart, DoorDash, Uber, Gopuff & Shipt.
• Understand the Amazon/Whole Foods, AHOLD & ODD/Last Mile consumer journey and leverage shopper marketing plans to define media touchpoints, with audience-specific value propositions and compelling reasons to act throughout the entire funnel, from awareness through consideration and purchase, both on- and off-platform.
• Lead the development of data-driven and insight-backed omnichannel shopper marketing strategies for the agency's clients at Amazon/Whole Foods, AHOLD & ODD/Last Mile, including annual planning, calendars, and holistic executions.
• Act as the main client POC for assigned accounts and clients, ensuring quality and excellence of all deliverables and touchpoints.
• Manage direct reports and partner with cross-functional team members to execute tactics that align with omnichannel marketing plans.
• Lead preparation and presentation of program post-mortems (effectiveness, KPIs, and key learnings) to clients, internal cross-functional teams, and external partners.
• Evaluate business trends, shopper insights, findings from market research, and post-campaign analysis of executed activities utilizing using our proprietary Marilyn Commerce platform and Amazon's Advertising/Vendor Central technology suite, along with additional ODD/Last Mile partner tools like Instacart's Data Hub, working closely with these ODD/Last Mile partners to leverage their Retail & Measurement tech & tools.
• Keep up to date with, and vet, new capabilities, shopper marketing vendors, and innovation trends specific to Amazon/Whole Foods, AHOLD & ODD/Last Mile and regularly share new opportunities with our clients.
• Work collaboratively with the broader Connected Commerce team (eCommerce, Media, Creative, Strategic Planning, and Analytics & Insights) to ideate, plan, and execute omnichannel programs at Amazon.
• Deliver periodic learnings & POVs on what is working, what isn't, and why to help define and continuously improve our Amazon Enterprise Advertising, AHOLD & ODD/Last Mile product and service offerings
• Partner with other Commerce leaders (across Target, Walmart, Kroger, Dollar, Drug, etc.), share learnings and best practices, and define and track the performance of retailer capabilities, program offerings, and innovation (i.e., on-site display, loyalty programs, digital sampling, omnichannel solutions)
• Find white space opportunities through identification of growth opportunities.
• Identify opportunities within your assigned retailer.
• Attends relevant retail specific forums, investor calls etc. to provide POV to client.

Qualifications

• Bachelor's degree in advertising, marketing, or related media field; experience may be substituted
• 10+ years of experience in Amazon marketing, shopper marketing, and/or retail marketing
• 3+ years' experience working with ODD/Last Mile partners in marketing, shopper marketing and/or retail marketing
• Current knowledge of Shopper Marketing at Amazon/Whole Foods, AHOLD & ODD/Last Mile; Amazon DSP/Instacart Shoppable Display platform experience is strongly preferred
• Experience in analyzing results, synthesizing data, drawing out insights & implications, and developing insightful and actionable recommendations
• Sound decision-making skills based in an agency and client setting leveraging industry knowledge
• Dynamic personality able to effectively engage and influence a variety of audiences
• A strong work ethic that is proactive, collaborative, and highly organized
• Passion for business and dissatisfaction with the status quo – always thinking of ways to improve and grow
• Confident presenter and clear, persuasive communicator (verbal and written) of complex data/details

Additional Information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Publicis Digital Experience is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact ...@publicis.com. All your information will be kept confidential according to EEO guidelines.

Compensation Range: $119,510-$188,025 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be August 29, 2025.

Seniority level

• Seniority levelDirector

Employment type

• Employment typeFull-time

Job function

• Job functionAdvertising, Marketing, and Information Technology
• IndustriesAdvertising Services, Technology, Information and Media, and Retail

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