Head of Marketing & PR
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Vice President of Talent Acquisition at SBH Fashion

We are seeking an experienced, dynamic, and strategic Head of Marketing & PR to lead brand marketing initiatives for our women's ready-to-wear brand. This role requires a strong leader who can operate at both strategic and executional levels to build brand equity, drive awareness, and support commercial objectives.Key Responsibilities:Brand Strategy & Positioning

• Develop and implement holistic brand marketing strategies to strengthen brand equity and market presence.
• Define and articulate brand positioning to ensure consistency across all touchpoints.

Public Relations & Communications

• Lead PR strategy and execution to maximize editorial coverage, strengthen media relationships, and manage press communications.
• Oversee sample send-outs, press days, and key brand storytelling moments.

Retail Marketing

• Drive retail marketing initiatives to support store traffic and sales performance, aligning with commercial goals and merchandising plans.
• Collaborate with retail teams to deliver impactful in-store activations.

Partnerships & Collaborations

• Identify, negotiate, and manage brand collaborations and partnerships to enhance brand visibility and consumer engagement.

Events & Activations

• Plan and execute brand events including collection launches, press events, and customer activations to drive brand heat and loyalty.

Team Leadership

• Manage and mentor two direct reports to achieve department KPIs and foster professional development.
• Work closely with overseas HQ digital marketing teams to ensure brand alignment in all global and local initiatives.

Cross-Functional Collaboration

• Partner effectively with Merchandising, Retail, Digital, and Product teams to ensure marketing plans drive business objectives.

Requirements:

• Significant brand marketing and PR experience within premium or luxury women's ready-to-wear.
• Proven leadership experience managing small to mid-sized teams with a hands-on approach.
• Strong strategic mindset coupled with the ability to execute and get into the details as needed.
• Excellent network of press and influencer contacts within the fashion industry.
• Highly organised with exceptional communication and relationship-building skills.
• Ability to thrive in a fast-paced, founder-led entrepreneurial environment.

Salary $160,000-$170,000 + Bonus

Seniority level

• Seniority levelExecutive

Employment type

• Employment typeFull-time

Job function

• Job functionMarketing and Sales
• IndustriesStaffing and Recruiting

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