Social Media & Digital Marketing Manager
: Job Details :

Social Media & Digital Marketing Manager

Join to apply for the Social Media & Digital Marketing Manager role at Fernway

Social Media & Digital Marketing Manager

Join to apply for the Social Media & Digital Marketing Manager role at Fernway

This range is provided by Fernway. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$80,000.00/yr - $85,000.00/yr

Direct message the job poster from Fernway

Fernway is seeking a digital-first creative who can manage the day-to-day of our digital marketing presence while bringing ideas to life across platforms. The ideal candidate is equal parts executor and innovator - fluent in content calendars and WordPress, but with a strong eye for design, social trends, and the power of community. This is a hybrid opportunity (Tuesday - Thursday in NYC office).

To thrive on the Fernway Marketing Team, you should:

• Love the chance to build, create, design, publish, and produce remarkable work.
• Take ownership of your role and be accountable for your impact.
• Be proactive and adaptable - ready to pivot when needed.
• Find purpose in supporting people - from retail partners to entrepreneurs.

Key Responsibilities:

• Own the daily social media calendar across platforms including Instagram, Facebook, Reddit, TikTok, and LinkedIn.
• Create, schedule, and publish engaging content that aligns with brand voice, target audience, and seasonal campaigns.
• Monitor channels and manage community engagement (comments, DMs, tags, mentions) in real time.
• Collaborate with internal teams to amplify product launches, events, partnerships, and announcements.
• Stay on top of emerging platforms, tools, and algorithm shifts - and make recommendations accordingly.

Website & Digital Content Management

• Update and maintain website content via WordPress, including product pages, home page, and landing pages.
• Manage and improve the retail locator experience and functionality.
• Upload new product information, images, and copy with consistency and accuracy.
• Optimize site content for SEO and UX.

Email & SMS Marketing

• Write and schedule segmented SMS messages via HubSpot.
• Build and manage emails in HubSpot for product drops, events, and campaigns.
• Use performance data to inform timing, segmentation, and content strategy.

Analytics & Optimization

• Track key performance metrics (social engagement, traffic, click-through rates, etc.)
• Provide monthly reports with insights and recommendations.
• Use data to inform future content, optimize existing campaigns, and validate new ideas.

Content & SEO Writing

• Write and publish blog posts aligned with search trends and brand initiatives.
• Implement SEO best practices across written content, including keyword research and meta data.
• Collaborate with peers on the marketing team to develop story-driven pieces that support campaign objectives.

Skills, Knowledge and Expertise:

• 4+ years of social media, marketing and content experience.
• Bachelor's Degree in Business, Marketing, Communications or equivalent program.
• Highly approachable & friendly personality.
• A high degree of integrity and ethical conduct at all times.
• Strong attention to details.
• Must pass a background check in accordance with all applicable federal and state laws
• Proficient in Microsoft Office (Word, Excel, PowerPoint)
• Proficient with Instagram, Facebook, TikTok, and LinkedIn
• Experience in Adobe Creative Suite, CapCut, Canva and Wordpress

Seniority level

• Seniority levelAssociate

Employment type

• Employment typeFull-time

Job function

• Job functionMarketing
• IndustriesManufacturing

Referrals increase your chances of interviewing at Fernway by 2x

Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

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