Senior Director, Marketing & Communications Manager
: Job Details :

Global Head of Client Segment Marketing

At BNY, our culture empowers you to grow and succeed. As a leading global financial services company at the center of the world's financial system we touch nearly 20% of the world's investible assets. Every day around the globe, our 50,000+ employees bring the power of their perspective to the table to create solutions with our clients that benefit businesses, communities and people everywhere.

We continue to be a leader in the industry, awarded as a top home for innovators and for creating an inclusive workplace. Through our unique ideas and talents, together we help make money work for the world. This is what #LifeAtBNY is all about.

We're seeking a future team member for the role of Global Client Segment Marketing to join our Corporate Marketing & Communications team. This role is located in New York City, NY –HYBRID.

The leader in this role will lead our segment-focused marketing efforts across key customer groups (e.g., Wealth Intermediaries, Asset Owners, Alts Investment Managers, etc.). This role is responsible for developing and executing integrated marketing strategies that drive growth, engagement, and loyalty across our customer base.

This is a highly visible position working directly with the executive leadership team and other senior stakeholders. The ideal candidate will cultivate strong working relationships, be obsessed with solving client problems, be passionate about technology, exude ownership of the business and be able to deliver tangible results in a matrixed environment.

In this role, you will make an impact in the following ways:

• Strategy Development: Define and lead the segment marketing strategy aligned with business goals, customer insights, and competitive positioning.
• Team Leadership: Lead and develop a high-performing team of segment marketers, fostering collaboration and innovation.
• Go-to-Market Execution: Oversee campaign planning and execution across channels (digital, direct, third party, etc.), tailored to customer segment needs.
• Customer Insights: Leverage data and insights to develop personas, map customer journeys, and create targeted content and messaging.
• Collaboration: Partner closely with Product, Sales, Digital, Analytics, and Brand teams to ensure cohesive marketing execution.
• Performance Measurement: Define KPIs, monitor campaign performance, and optimize strategies for acquisition, retention, and growth.
• Budget Management: Manage segment marketing budgets and allocate resources effectively.
• Cross-Functional Alignment: Partner with leadership, sales, product development, and other cross-functional teams to ensure alignment on key initiatives. Foster a culture of results through collaboration and shared goals across departments.

To be successful in this role, we're seeking the following:

Required Qualifications:

• 15+ years of experience in a senior marketing role with deep understanding of customer segmentation, lifecycle marketing, and go-to-market strategy.
• Strong analytical mindset with ability to use data to inform decisions.
• Track record of success managing and developing high-performing teams.

Desired Qualifications:

• Solid understanding of the financial industry ecosystem, and knowledge of securities services (markets, asset servicing, clearing and custody), and investment management businesses.
• Demonstrated ability to solve problems, prioritize decisions, and successfully manage multiple projects in a high-pressure environment.
• Demonstrated ability to embrace innovation and manage change.
• Strong communicator, able to build consensus and drive results through collaboration, influence, and persuasion.

At BNY, our inclusive culture speaks for itself. Here's a few of our awards:

• Fortune World's Most Admired Companies & Top 20 for Diversity and Inclusion
• Bloomberg's Gender Equality Index (GEI)
• Human Rights Campaign Foundation, 100% score Corporate Equality Index
• Best Places to Work for Disability Inclusion, Disability: IN - 100% score
• 100 Best Workplaces for Innovators, Fast Company
• CDP's Climate Change 'A List'
• Forbes Blockchain 50

Our Benefits:

BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life's journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.

BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.

BNY is an Equal Employment Opportunity/Affirmative Action Employer. Minorities/Females/Individuals with Disabilities/Protected Veterans.

Our ambition is to build the best global team - one that is representative and inclusive of the diverse talent, clients, and communities we work with and serve - and to empower our team to do their best work. We support wellbeing and a balanced life, and offer a range of family-friendly, inclusive employment policies and employee forums.

BNY assesses market data to ensure a competitive compensation package for our employees. The base salary for this position is expected to be between $136,500 and $300,000 per year at the commencement of employment. However, base salary if hired will be determined on an individualized basis, including as to experience and market location, and is only part of the BNY total compensation package, which, depending on the position, may also include commission earnings, discretionary bonuses, short and long-term incentive packages, and Company-sponsored benefit programs.This position is at-will and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation) at any time, including for reasons related to individual performance, change in geographic location, Company or individual department/team performance, and market factors.#J-18808-Ljbffr