Director, Programmatic
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Join to apply for the Director, Programmatic role at WPP Media

Join to apply for the Director, Programmatic role at WPP Media

About WPP MediaWPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

About WPP MediaWPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com.RoleAt WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary & ImpactAs a Director, Programmatic, you will guide and direct the programmatic buying team, including Associate Directors, Managers, and a team of new and experienced programmatic specialists executing campaigns across multiple channels, platforms and devices such as video, mobile, social, display and native advertising. You will lead cross-departmental work streams and communication with Strategy, Planning, Direct Investment and Analytics to facilitate best-in-class execution and service to clients. In addition to team leadership, you will contribute to practice-level thought leadership and be responsible for higher-level programmatic deliverables such as SWOTs, QBRs, POVs and account-level programmatic roadmaps.Key Responsibilities

• Provide programmatic leadership to Associate Directors, Managers, and junior staff.
• Collaborate with the Data Science and Analytics team to develop measurement plans for tactical recommendations.
• Continuously expand the knowledge base and improve our Programmatic offerings.
• Lead account-level programmatic roadmap creation in lockstep with the Data Science teams.
• Partner with our client and agency brand teams to drive their understanding of programmatic and its advantages and our capabilities to grow the adoption of programmatic as part of a holistic measurement plan that aligns optimizable media and brand metrics.
• You will develop, apply and share standard methodologies for desk operations, communications, campaign management, cross-departmental coordination (finance, ad ops, etc.), measurement planning and reporting.
• Help lead overall development of desk-level programmatic buying strategies; leadership of programmatic specialists; evaluation and identification of optimal partners (tech, data, media).

Requirements

• Bachelor's Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
• 7+ Years experience progressively senior/technical experience in programmatic, ad operations or biddable media on the media owner, agency (preferred) or ad tech side.
• Hands-on experience with ad technologies including data management platforms, DSP's, SSP's, ad-verification, and third-party data providers is required.
• Familiarity with viewability measurement (MOAT, IAS, DoubleVerify) and audience measurement (Nielsen DAR).
• Practical experience with ad-serving solutions, tag management and operations is a strong plus.
• Familiarity with Media Mix Modeling, or attribution modeling is advantageous.
• Ability to showcase your strong analytical abilities and quantitative skills, including math proficiency.

Life At WPP Media & BenefitsOur passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.WPP Media is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with WPP Media, please send an e-mail to WPP Media Leave Administration at ...@groupm.com or call (212) ###-#### and let us know the nature of your request and your contact information.The base salary for this position at the time of this posting may range from $100,000 to $230,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit for more details.Please read our Privacy Notice ( for more information on how we process the information you provide.While we appreciate all applications received, only those candidates selected for an interview will be contacted.requisitionid:28405

Seniority level

• Seniority levelDirector

Employment type

• Employment typeFull-time

Job function

• Job functionOther
• IndustriesAdvertising Services, Marketing Services, and Technology, Information and Internet

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