Vice President, Institutional Marketing
: Job Details :

The Princeton Review is a leading tutoring, test prep, and college admission services company. Every year, it helps millions of college- and graduate school–bound students achieve their education and career goals through online and in-person courses delivered by a network of more than 4,000 teachers and tutors, online resources, and its more than 150 print and digital books published by Penguin Random House. The company's Tutor.com brand is one of the largest online tutoring services in the U.S. It comprises a community of thousands of tutors who have delivered more than 22 million one-to-one tutoring sessions. The Princeton Review is headquartered in New York, NY. Follow the company on LinkedIn , YouTube and Instagram .

The VP of Marketing will serve as a key member of the institutional executive team, responsible for leading the company's institutional marketing strategy across multiple verticals. This individual will build and scale a high-performance marketing organization that drives pipeline generation, brand visibility, customer acquisition, and retention. This role requires a strategic thinker with a deep understanding of B2B marketing in the education sector, a strong digital mindset, content development, and a passion for mission-aligned impact.

Key Responsibilities

Strategic Leadership & Planning

• Design and execute an integrated marketing strategy aligned with company objectives across K–12, higher education, library, and government channels.
• Establish and monitor key performance indicators (KPIs) and objectives and key results (OKRs) to guide marketing effectiveness; continuously adapt tactics based on performance analytics and evolving market dynamics.
• Lead with a culture of innovation, accountability, and data-driven insights to scale brand influence and market share.
• Report directly to the Chief Institutional Officer and collaborate with the executive team on growth and market expansion initiatives.
• Direct go-to-market initiatives and multi-channel campaigns including email marketing, webinars, trade shows, and content marketing.
• Oversee the institutional brand for Tutor.com and The Princeton Review, ensuring consistency across all touchpoints and collateral.
• Lead website content strategy for Tutor.com, UX enhancements, and client resource center development to improve engagement and conversion.
• Create sales enablement resources, collateral, and product materials in partnership with product and sales.
• Develop lead generation and customer acquisition campaigns that fuel the sales pipeline across institutional verticals.
• Collaborate with Client Services to create onboarding, engagement, and retention programs tailored to institutional clients.
• Oversee organic growth and engagement strategies for all social media platforms

Reporting & Performance Analytics

• Partner with Sales Operations to build dashboards, define attribution models, and measure campaign performance.
• Deliver regular executive-level reports and presentations on marketing performance, trends, and opportunities.
• Maintain a pulse on market shifts, competitive landscape, and education trends to inform strategy.

Team & Budget Management

• Manage the departmental budget, ensuring smart allocation of resources toward high-impact initiatives and technologies.
• Set performance expectations, coach team members, and oversee day-to-day operations of marketing and social media staff.

Qualifications

• 10+ years of progressive marketing leadership experience, including at least 5 years in a senior-level role (Director or VP).
• 5+ years of content development experience.
• Demonstrated success in B2B marketing within the education sector.
• Proven experience building and managing high-performing teams and marketing functions.
• Deep understanding of brand management, digital marketing, and demand generation.
• Exceptional communication, collaboration, and analytical skills.
• Strong project management abilities with an eye for detail and execution.
• Bachelor's degree in marketing, Business, Communications, or related field preferred but not required

Salary: $170,000.00-$190,000.00 per year, based on a 40 hour work week and your geographic zone.

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

The Company also provides eligible employees with a variety of benefit programs, generally including health, dental, and vision insurance, flexible spending accounts, health savings accounts, 401k plan with company match, life and disability insurance programs, and a number of programs that provide for both paid and unpaid time away from work.

Please note that the above-referenced position can be performed anywhere in the United States except in the following states: Arkansas, Idaho, Mississippi, North Dakota, Rhode Island, South Dakota and Wyoming.

The Princeton Review is an equal employment opportunity employer. The Princeton Review's policy is not to discriminate against any applicant or employee based on race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, marital status, disability, military status, genetic information, or any other basis protected by applicable law. The Princeton Review also prohibits harassment of applicants or employees based on any of these protected categories. It is also The Princeton Review's policy to comply with all applicable laws respecting consideration of unemployment status in making hiring decisions.

The Princeton Review is a drug free workplace.

This application window is anticipated to close in 30 days

Pursuant to, and consistent with, any applicable state or local laws, such as the Los Angeles Fair Chance Initiative for Hiring Ordinance, Los Angeles County Fair Chance Ordinance for Employers, New York City Fair Chance Act, Philadelphia's Fair Chance Hiring Law, and San Francisco Fair Chance Ordinance, [The Princeton Review or Tutor.com as appropriate] will consider for employment qualified applicants with arrest and conviction records.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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Equal Opportunity EmployerThis employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.

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