Manager of Seasonal Planning and Content Strategy
We need someone who thinks (and dreams) digital!
Leading with Digital, Converse is setting a bold strategic plan to enable and inspire consumer self-expression by positioning Converse.com as the first and best source for authentic Converse products and experiences globally. As the Manager of Seasonal Planning and Content Strategy, you will be a dynamic and creative digital leader and people manager on our cross-functional team who will define, execute & manage our global digital storytelling & experience strategy for Converse.com and performance marketing.
What you will work on:
Pre-Season:
- Lead the planning and execution of key global seasonal stories and go-to-market plans across the digital ecosystem (site & paid channels) to drive impact within geography businesses.
- Drive marketing storytelling calendar and timelines across brand and commercial storytelling moments in collaboration with our global and geo teams.
- Own global digital shortlist for seasonal productions, partnering closely with creative teams to ensure the creative output aligns with the objectives and goals briefed, and delivers on time and budget.
- Lead the execution of seasonal briefs and guide creative design and copy teams in seasonal briefing meetings that will inform cross-functional teams of the seasonal digital plans - inclusive of both brand-defining and commercial/promotional moments.
- Collaborate with the geography teams to ensure all product stories support their business plans and marketplace activations.
- Help QA content throughout production to ensure alignment with marketing styles and key investments by geography.
- Manage and mentor a Specialist who will support all the seasonal work you are driving.
In-Season:
- Serve as key point of contact and resource for all cross-functional teammates, across geo business and brand partners, in the coordination all global launch dates on inline and custom products across all global marketing.
- Work closely with global analytics to measure seasonal results based on key initiatives and KPI targets, aligning with geo partners to execute in-season read and react briefs to capitalize on real-time trends.
- Partner with Operational teams to communicate all seasonal timelines and ensure all timelines are met.
Post-Season:
- Partner with global analytics and merchandising to recap seasonal initiatives and hindsight seasonal results based on planned product stories at a global level, taking learnings into future seasonal strategic plans.
- Lead the gathering of feedback from key partners on documentation, opportunities and key learnings season-over-season to track and implement improvements for processes and ways of working.
- Support team efficiencies by helping to drive consistent processes, documents, meetings.
What you bring:
- Bachelor's degree in Marketing, Business Administration, or related field. Will accept any suitable combination of education, experience, and training
- At least 4 years of experience in dealing with consumer products in a digital environment
- Ability to understand analytics with the ability to react to current trends
- Ability to manage multiple projects on various levels with different and converging timelines in a deadline-driven environment
- Experience managing people is preferred
- Strong ability to communicate complex topics and concepts to a wide and diverse audience
- Must be a high potential leader with the ability to influence diverse groups of people
- Strong people skills, diplomacy and collaborative spirit
- General understanding of UX, SEO, and SEM is optimal
- Experience in retail industry, working on digital projects from concept to completion, applying retail and editorial best practices
- Knowledge and familiarity with creative briefing processes briefing content creation, as well end-use digital experiences
- In addition, you should be passionate about at least one of the following: sneaker culture, streetwear, fashion/style, design, sports, or music - ideally, a few of them