Senior Manager, Social Media & Influencer Marketing
Location: Bridgewater, NJ
At Ceva Animal Health, we're driven by a passion for enhancing the lives of pets, livestock, and their human companions. As a global leader in animal health, our Companion Animal portfolio features beloved brands like Feliway, ThunderWorks, and Douxo.
We're looking for a strategic, creative, and collaborative Senior Manager, Social Media & Influencer Marketing to lead the social, influencer, commerce, and reputation strategy for our U.S. Companion Animal brands. Reporting to the Head of Digital & Media, you'll shape and execute integrated strategies to drive brand awareness, engagement, and sales through social media campaigns, influencer programs, and community building.
Responsibilities:
- Develop and implement social media strategies aligned with brand and business goals.
- Manage content creation, planning, and storytelling across platforms like Instagram, TikTok, Facebook, YouTube, etc.
- Lead internal creative teams to produce engaging, platform-specific content.
- Build and manage influencer programs, including macro, micro, and nano-influencers.
- Establish and negotiate influencer partnerships that align with brand values.
- Monitor and optimize influencer campaigns for maximum impact.
- Oversee community management to foster engagement and maintain brand voice.
- Utilize social listening tools for consumer insights and competitive intelligence.
- Provide insights and recommendations to marketing, product, and customer service teams.
- Manage brand reputation and respond to crises swiftly and appropriately.
- Explore and activate social commerce opportunities like shoppable posts and live streaming.
- Collaborate with eCommerce and Retail Marketing teams to drive sales.
- Define KPIs and report on social media and influencer marketing performance.
- Use data-driven insights to refine marketing strategies.
Core Competencies:
- Consumer-focused with a sense of urgency.
- Ambitious, accountable, data-driven.
- Strategic thinker capable of simplifying complexity.
- Collaborative with empathy and influence.
- Growth mindset and solution-oriented.
Technical Skills:
- Brand strategy development and implementation.
- Excellent communication and executive presence.
- Ability to align team efforts with company ambitions.
- Trust-building and active listening skills.
- Leadership and mentorship abilities.
- Cross-functional collaboration with Sales, Legal, Regulatory, and other teams.
- Stay updated on social media trends, AI tools, and digital innovations.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or related; Master's preferred.
- 7+ years in social media, influencer marketing, and community management, preferably in CPG, pet care, or health & wellness sectors.
- At least 2 years managing teams and agency partners.
- Proven success with social media strategies and tools (e.g., Sprinklr, Brandwatch, Hootsuite, Aspire).
- Experience with social commerce and driving conversions.
- Strong leadership, communication, and problem-solving skills.
Travel:
- Up to 30% travel, including industry events and international trips.
- Remote work with periodic visits to offices and events.
Ceva is an equal opportunity employer, welcoming applicants of all backgrounds, including individuals with disabilities and veterans.
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