Job Location : Stowe,VT, USA
Invest your marketing talents, love of Vermont, and entrepreneurial spirit in stewarding this well-established brand and impactful organization, serving as the face and voice of Stowe Area Association, and strategically growing the organization to benefit members, staff, and the community.
OverviewThe Executive Director (E.D.) is responsible for the overall leadership, strategic direction, and day-to-day management of the Stowe Area Association (SAA). Reporting to the President of the Board of Trustees, the E.D. oversees all facets of the organization, including marketing, membership, business development, community and public relations, operations, communication, finance and administration. In close collaboration with the Board, staff, and members, the Executive Director ensures that all programs and initiatives align with SAA's mission and long-term strategic goals, supporting the growth and success of the organization and the broader community it serves. Visit SAA's website here:gostowe.com
Click here to access a PDF of the Executive Director Profile & Vision.
Core Areas of Focus
Marketing and Sales \- Own the strategic vision for the Stowe brand and lead all marketing and sales efforts to drive tourism, tell a compelling year-round story, and elevate the designation's visibility. Guide a data-driven approach to digital campaigns, brand partnerships, public relations, and visitor engagement that delivers results for the community and SAA's member businesses.
Membership Engagement and Satisfaction \- Build strong relationships with existing members and actively recruit and retain new or returning ones, seeking to understand needs and concerns, foster meaningful member engagement and satisfaction through collaborative marketing and events, and elevate the visibility of members.
Business Development \- Develop and execute strategies that expand SAA's reach, resources, and impact by growing membership, cultivating sponsorships, and launching programs and events that drive value. Focus on building opportunities that directly increase revenue, unlock new marketing dollars, and bring more visitors to Stowe - strengthening the local economy and reinforcing Stowe's position as a premier destination.
Community and Public Relations – Serve as the face and voice of SAA across the region, - building trust, visibility, and influence through strong relationships with town, state, and regional leaders, as well as key tourism and economic development partners. Represent SAA and its members in public forums and policy conversations that shape the future of Stowe and Vermont's visitor economy.
Organizational and People Leadership – Provide strategy, financial, policy, administrative and operational oversight of programs and services; inspire, support, and develop staff; and partner with an engaged board to envision and achieve strategic goals. Lead with integrity and vision across all aspects of the organization's internal operations, culture, and strategy; Inspire and support a high-performing staff; foster a collaborative environment; and work in close partnership with an engaged board to ensure SAA is well-managed, mission-aligned, and poised for continued success.
TOTAL COMPENSATION
Base Salary: A starting salary commensurate with the candidate's qualifications will be offered within a hiring range of $90,000.00 - 110,000.00.
Benefits Highlights: $5,500/calendar year provided on a pre-tax basis toward the cost of health insurance premiums or an HSA; PTO (