The Manager of Sports Events is responsible for developing national properties, organizing large-scale events, and spearheading significant event initiatives in the region. This role focuses on distinguishing our brand and enhancing its image. As a project leader, you will collaborate with key stakeholders to maximize the impact of major regional sports event initiatives. Your responsibilities include all aspects of event execution, such as creative development, concept creation, implementation, and evaluation. Additionally, you will work closely with local field teams, providing direction and support to leverage Sports properties and RedBull partners effectively in host markets. This involves setting objectives, identifying key scenes and relationships, and guiding initiatives related to national and regional events within the region.
Responsibilities
All the responsibilities we'll trust you with:
- Lead the execution and production of high-quality events for RedBull Sports across all regions.
- Manage the budgets of assigned projects.
- Identify and propose locations for event properties based on local market needs and expected return on investment.
- Develop project plans, oversee their execution, and lead the project team.
- Supervise all aspects of pre-planning and event execution.
- Act as the liaison between RedBull and local authorities to secure necessary authorizations.
- Ensure effective communication among team members and partners.
- Manage the event budget.
- Collaborate with Legal team to construct contracts, solicit bids, assess proposals, and negotiate favorable terms with partners and suppliers.
- Source and manage event production companies and oversee logistics.
- Work with media agencies to develop and execute Above-the-Line strategies.
- Manage full-time Event Vehicle Operators and develop activation strategies and calendars.
- Partner with the regional Communications team to maximize media outcomes.
- Coordinate with Regional Leadership and teams in Santa Monica to inform and shape the Sports Marketing strategy.
- Collaborate with Risk Management and Legal departments for external agreements.
- Work with local Brand Marketing, Field Marketing, Communications, and Sales Teams on activation plans.
- Oversee distribution of event materials.
- Partner with Regional Marketing Leadership and third-party entities for branding solutions.
- Participate in meetings such as creative workshops and training sessions.
- Identify and share best practices within the regional Marketing and Sports teams.
- Enhance ROI through effective external communication and content distribution across channels.
Qualifications
- 3+ years of experience in event planning, project coordination, team management, and budgeting.
- Skilled in event and project management.
- Creative problem-solving abilities.
- Knowledge of sports communities at regional and national levels.
- Experience managing budgets over $400,000.
- Proficient in contract negotiation.
- Knowledge of communication channels for distribution.
- Experience in TV and video production programming.
- Proven ability to work effectively with local governments.
- Strong planning and project management skills.
- Bachelor's degree preferred or equivalent experience.
- Valid US driver's license.
- Fluent in English; additional languages are a plus.
Additional Details
- Travel 10-20%.
- Permanent position.
- Benefits eligible.
LocationMinneapolis, Minnesota, United StatesJoin the Team
Apply now and showcase your personal style. This position is open to U.S. citizens, permanent residents, or individuals authorized to work in the U.S. with a valid visa. Salary range: $85,360 - $128,040 + incentives. Benefits include medical, dental, vision, 401k, PTO, and more. Red Bull North America is an Equal Opportunity Employer.
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