Principal, Product Marketing- Valuation Solutions
: Job Details :

Principal, Product Marketing- Valuation Solutions page is loadedPrincipal, Product Marketing- Valuation SolutionsApply locations Dallas - 3001 Hackberry Rd Oklahoma City - 501-D NE 122nd Street Irvine - 40 Pacifica, Suite 900 Austin - 1825A Kramer Lane time type Full time posted on Posted 27 Days Ago job requisition id REQ17165

At Cotality, we are driven by a single mission—to make the property industry faster, smarter, and more people-centric. Cotality is the trusted source for property intelligence, with unmatched precision, depth, breadth, and insights across the entire ecosystem. Our talented team of 5,000 employees globally uses our network, scale, connectivity and technology to drive the largest asset class in the world. Join us as we work toward our vision of fueling a thriving global property ecosystem and a more resilient society.

Cotality is committed to cultivating a diverse and inclusive work culture that inspires innovation and bold thinking; it's a place where you can collaborate, feel valued, develop skills and directly impact the real estate economy. We know our people are our greatest asset. At Cotality, you can be yourself, lift people up and make an impact. By putting clients first and continuously innovating, we're working together to set the pace for unlocking new possibilities that better serve the property industry.

Job Description:

About the Role

We're seeking a strategic, collaborative, and driven Principal, Product Marketing for our Mortgage and Payment Solutions team to lead go-to-market (GTM) strategies, develop compelling value propositions, and shape product positioning that resonates with our target customers. This role is ideal for someone with a strong background in persona development, market insight, and competitive analysis, with a passion for translating complex product capabilities into messaging that drives revenue and customer engagement.

As a Product Marketing Manager, you will be the voice of the customer inside the organization—identifying key personas, informing product development, and ensuring internal and external communications reflect market needs and value drivers. Candidates should be comfortable working in a matrixed organization where success depends on cross-functional alignment, strong communication, and strategic collaboration.

What You'll Be Doing

Persona & Market Understanding

• Conduct in-depth customer research to define target personas, needs, and buying behaviors.
• Gather and analyze industry trends, customer feedback, and competitor insights to inform positioning and roadmap.

Messaging & Positioning

• Create differentiated messaging and value propositions for mortgage and payment solutions.
• Craft compelling content for sales enablement, marketing campaigns, product launches, and internal stakeholders.

Go-to-Market Strategy & Execution

• Develop and execute GTM plans that align with business goals and drive revenue growth.
• Collaborate cross-functionally with product, sales, design, and customer success teams to ensure consistent execution.
• Lead launch planning, and promotional strategies.

Sales Enablement & Demand Generation

• Equip sales teams with the tools, content, and messaging they need to convert leads.
• Support demand generation through targeted campaigns that highlight product benefits and solve customer pain points.

Performance Analysis & Optimization

• Measure and evaluate product marketing success using KPIs and customer feedback.
• Iterate on messaging and strategies based on real-time market and campaign data.

Education:

• Bachelor Degree in Business, Marketing or related field, or equivalent work experience
• Graduate Degree in Business, Marketing or related field is preferred
• Certification in the Pragmatic Marketing Framework is preferred

What's in it For You:

• Large (~$2B+ revenue) formerly public information services and data business
• Durable cash flow and profitability regardless of changes in macroeconomic conditions
• Company certified as a global A Great Place to Work.
• Hybrid working model- 1 day in the office a week for “moments that matter” and the rest of the time can be remote.
• Competitive compensation and benefits!
• Career path for continued professional growth.
• Working with leaders that care about your professional growth!
• Access to our world class self-development portal, centered around you as the employee. We take pride in our work and believe in cultivating a work environment that supports and values our greatest asset: our talented employees.

Job Qualifications:

• 10+ years in Product Marketing, ideally within B2B SaaS, fintech, or information services.
• Proven success in developing and executing GTM strategies.
• Strong expertise in persona development, competitive analysis, and positioning.
• Excellent communicator with the ability to influence both internal stakeholders and external audiences.
• Demonstrated ability to translate technical product details into user benefits and business outcomes.
• Self-starter mindset with exceptional organizational and project management skills.
• Proven success operating in a matrixed environment—balancing multiple priorities, stakeholders, and teams to drive unified outcomes.
• Experience working in a hybrid or remote environment across geographically dispersed teams.

Please note range below reflects the base salary and varies depending on location, and experience. Compensation also includes an annual bonus incentive.

Annual Pay Range:

112,700 - 152,000 USD

Thrive with Cotality

At Cotality, we offer more than just a job, we provide a benefits experience designed to support your whole self. From a flexible working model to competitive time off and standout health coverage with meaningful perks and growth opportunities, our package is built to help you thrive at work and in life.

Highlights include:

• Time off: Generous PTO and 11 paid holidays, plus well-being and volunteer time off.

• Family Support: Up to 16 weeks of fully paid parental leave and a baby stipend.

• Health: Multiple medical plan options with mental health and wellness support offerings.

• Retirement: 401(k) with company match and vesting after one year.

• Financial Perks: $400 annual well-being stipend and tuition assistance up to $5,250.

• Extras: Recognition Rewards, Referral bonuses, exclusive discounts and more!

• Click here to see a comprehensive list of our benefit offerings.

Please note, Qualifications, locations and experience of the individual ultimately selected for the position may impact the final actual offered compensation, which may vary from the posted range

Cotality is an Equal Opportunity employer committed to attracting and retaining thebest-qualified people available, without regard torace, color, religion, national origin, gender, sexualorientation, gender identity, age, disability or statusas a veteran of the Armed Forces, or any other basisprotected by federal, state or local law. Cotalitymaintains a Drug-Free Workplace.

Cotality is fully committed to a work environment that embraces everyone's uniquecontributions, experiences and values. We offer anempowered work environment that encouragescreativity, initiative and professional growth andprovides a competitive salary and benefits package. We are better together when we support and recognize our differences.

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