Leading Global Pharma manufacturer is seeking Sr Manager of Data Science with pharma marketing optimization experience. This is an individual contributor role building models.
Responsibilities
- Partner with marketing and omnichannel teams to address business questions and optimize marketing strategies.
- Conduct patient journey analyses, HCP segmentation, and marketing mix optimization from a digital perspective.
- Develop predictive models, MMM, AI-powered tools, and attribution solutions to enhance resource allocation and improve engagement.
- Lead the design of statistical and machine learning models to quantify marketing impact and patient interactions.
- Monitor key digital metrics, providing actionable insights to brand managers on field, email, media, and website performance.
- Collaborate with third-party vendors to ensure optimal measurement strategy and data availability for marketing evaluation.
Qualifications
- Bachelor's degree required; advanced technical degree preferred.
- 3+ years of experience in advanced analytics in pharmaceuticals.
Required Skills
- Expertise in media mix modeling (MMM) OR predictive analytics, statistical analysis, and machine learning. GenAI and LLM nice to have
- Strong SQL skills for data extraction and manipulation.
- Proficiency in Python or R for data modeling.
- Experience in marketing analytics.
- Excellent communication skills to relay data findings in business terms.
Send your resume for consideration to ...@analyticrecruiting.com
```