Executive Director, HCP Omnichannel Content Innovation
: Job Details :

DescriptionPosition at WebMD

WebMD and Medscape are the most recognized and trusted brands of health information, serving consumers, physicians, healthcare professionals, employers, and health plans through online portals and applications. Our network includes WebMD, Medscape, MedicineNet, eMedicine, RxList, theheart.org, and Medscape Education. We provide engaging, credible health information, personalized assessment tools, and online communities.

WebMD is an Equal Opportunity/Affirmative Action employer, committed to diversity and inclusion, and does not discriminate based on race, religion, gender, age, sexual orientation, or other protected categories.

Position Summary

Medscape seeks an Executive Director to lead editorial strategy for omnichannel content innovation, focusing on engaging healthcare professionals (HCPs). This role involves partnering with marketing and product teams to define, attract, and engage audiences, and to operationalize innovative concepts.

The ideal candidate has strong experience in content strategy, innovation, and creation, with a keen eye for audience trends, leveraging data analytics, AI, social listening, and other technologies.

This role requires leadership, excellent communication and organizational skills, and an understanding of medicine and science. The Executive Director will manage multiple projects and adapt to changing priorities within a matrixed organization.

This position is based in Atlanta, Newark, or Los Angeles, reporting to the Group Vice President, Content.

Key responsibilities include:

Leading editorial innovation and evolution strategies across platforms and channels

Developing test content with content and design teams

Modeling and projecting audience engagement

Testing concepts with marketing innovation

Identifying additional content innovation opportunities across groups

Developing operational plans for successful ideas

Forecasting and managing budgets

Aligning content with business goals and ensuring cohesive content ecosystem

Managing teams across a matrixed organization

Qualifications:

Bachelor's degree in Journalism, Communications, Marketing, Design, or related field, or equivalent experience

At least 5 years of experience in digital content ideation and development

Management experience with teams and programs

Strong storytelling and audience engagement skills

Experience with AI in content creation

Proficiency with various content types: text, images, multimedia, interactive, social

Excellent organizational and project management skills

Deep knowledge of health and medical topics, preferably with healthcare professional audiences

Preferred skills include:

Strong content judgment

Advanced editing and storytelling skills

Curiosity about audiences and information

Ability to interpret statistical data

High content standards and integrity

Collaborative work style

Change management and innovation evangelism

Interpersonal skills and team orientation

Experience in AI prompt creation

Portfolio demonstrating innovative content strategies

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