Media Director, Local Planning
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The Media Director serves as a senior media expert, providing departmental and capability leadership, while increasing visibility of the media practice and leading a key client account. This person manages a team of media planning professionals and is responsible for ensuring media strategies and deliverables meet or exceed the strategic requirements of the client, add value, and meet Razorfish's quality standards. They also manage, motivate, and mentor media staff in the development and execution of media initiatives and drive new business efforts.

Responsibilities:

Core Craft Skills

• Develops forward-thinking, innovative, cross-channel local media strategies to improve the effectiveness of client marketing programs and grow business.
• Advises clients and internal teams on media opportunities.

Client Exposure

• Serves as the client lead on a large media account, overseeing $50+ million in total spend.
• Manages multiple lines of business within client account.
• Conceives, negotiates, and presents cross platform, large-scale media proposals to client.

Business Development

• Responsible for cross selling and upselling services.
• Key participant in business development for media pitches.
• 4+ direct reports; manages the planning team for client account.
• Leads and supervises team including hiring, training, staffing, coaching, and evaluating performance.
• Attends and represents client at industry events.
• Helps with POV writing, responsible for client-specific POVs.

Qualifications:

• Bachelor's degree from a four-year, accredited college or university.
• 8-10+ years of experience in the development and implementation of media planning and buying within the advertising industry; agency background preferred.
• 4+ years of prior staff management, development, and mentoring experience.
• Experience in local market performance planning required; B2b, multi-cultural experience a plus.
• Proficiency in applicable media tools and platforms.

Additional Information:

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact ...@publicis.com.

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $125,800 - 163,500. annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 12/31/2024.

Seniority level

• Seniority levelDirector

Employment type

• Employment typeFull-time

Job function

• Job functionAdvertising
• IndustriesAdvertising Services

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

Paid maternity leave

Paid paternity leave

Tuition assistance

Disability insurance

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