Director, Mobile Messaging
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Job ID:267581Location Name: CA-FSC SF Off (0174)Address: 350 Mission St, 20th Floor, San Francisco, CA 94105, United States (US)Job Type: Full TimePosition Type: RegularJob Function: MarketingRemote Eligible:Hybrid Schedule

Company Overview:

At Sephora we inspire our customers, empower our teams, and help them become the best versions of themselves. We create an environment where people are valued, and differences are celebrated. Every day, our teams across the world bring to life our purpose: to expand the way the world sees beauty by empowering the Extra Ordinary in each of us. We are united by a common goal - to reimagine the future of beauty.

The Opportunity:

Join Sephora's dynamic Retention Marketing team and play a key role in shaping how we connect with millions of beauty lovers across the US! We're the mastermind behind Sephora's owned-outbound channels – think email, app push notifications, SMS, and even direct mail – crafting campaigns that drive significant omni-channel sales and build lasting loyalty.

Our mission? To be our clients' ultimate Beauty BFF. We strive to anticipate their needs and deliver personalized, engaging experiences through every channel. As a team, we're:

• Client-Centric: Deeply understanding our clients and their unique preferences.
• Channel Experts: Mastering the nuances of each channel to deliver impactful messages.
• Experience Innovators: Constantly exploring new ways to surprise and delight, from personalized recommendations to new engaging experiences.

We collaborate closely with external vendors and leverage Sephora's cutting-edge internal capabilities to create campaigns that span broadcast, triggered, and transactional messaging. If you're a data-driven and tech-savvy marketer with a passion for beauty and a knack for crafting compelling campaigns, we want to hear from you!

In this role you will lead mobile messaging marketing channels and operations. Channels include mobile messaging on Sephora properties, including app push and SMS and ideating the next phase of mobile messaging to ensure a seamless client experience and to meet primary KPIs. Reporting to the Senior Director of Retention Marketing, you will work closely with internal and external partners delivering results that are highly visible and critical to revenue & traffic for Sephora. You'll be part of a high-performing Digital Marketing center of excellence, partnering with your teammates that own email programs, and other digital marketing channels.

In addition, you will:

• Develop the strategy & vision for mobile messaging, prioritizing initiatives for team across all channels and innovating on new channels and/or experiences
• Drive mobile messaging performance including lead forecasting and planning of Mobile Messaging business to ensure comps and sales goals are met
• Lead and develop team of ~7 employees with a focus on coaching, developing & retaining high performing talent
• Ensure overall calendar planning hits both Sephora revenue goals while also balancing a holistic view of client touchpoints
• Ensure Product | Tech requests are properly prioritized
• Ensure client journey work strategies are actionable
• Ensure testing opportunities are prioritized and executed
• Closely partner with Marketing Effectiveness to define and prioritize analytical project roadmap in support of growth and health of Mobile Messaging channels
• Interpret campaign, channel, and client data to inform planning and personalization strategies
• Build strong cross functional relationships with key business partners including Tech, Merchants, Promo, Loyalty, CRM, Analytics, Client Experience and other digital marketing channels to socialize channel strategy, priorities, and goals to ensure cross-functional alignment and effective performance management
• Execute on strategic plan to pilot new channels and scale successful channels, partnering with Product Management, IT, and vendors.
• Work with cross-functional teams to grow file size and health, including SMS optins, SMS fraud, App Push opt-ins, App Location opt-ins
• Lead end-to-end execution of mobile messaging campaigns, including all aspects of campaign production, from setup, proofing, testing and QA, to deployment of campaigns and ensure flawless execution
• Keep a strong pulse on mobile messaging & industry trends and innovation
• Lead and support important/strategic initiatives such as Budgeting process, and Operating Committee performance updates, and special projects

We're looking for a strong strategic leader with:

• 10+ years of digital marketing expertise, with a proven track record in mobile marketing and driving channel revenue.
• 6+ years of d eep understanding of mobile landscape, best practices (e.g., segmentation, personalization, performing content), emerging technologies, and a finger on the pulse of industry trends.
• Experience Managing a team
• Strategic thinker with strong analytical, data interpretation, and problem-solving skills.
• Embrace and lead through change for self and team, and open-minded in art of the possible
• Passion for data-driven decision-making to drive performance and optimize client experience.
• Proven ability to lead, develop, and inspire high-performing teams.
• Exceptional communication, collaboration, and stakeholder management skills.
• Experience with multi-channel engagement / mobile marketing platforms and technologies (e.g., Braze, Airship, etc.)
• Experience with driving operational efficiencies and ensuring flawless execution of campaigns
• Passion for exploring/embracing/adopting new emerging technologies and how marketing technologies may evolve
• Experience developing presentations and presenting to senior executive stakeholders.
• High proficiency of Microsoft applications (Excel, Word, PowerPoint), Smartsheets, Adobe Analytics #LI-AZ1

The annual base salary range for this position is $174,675.00- $195,225.00 The actual base salary offered depends on a variety of factors, which may include, as applicable, the applicant's qualifications for the position; years of relevant experience; specific and unique skills; level of education attained; certifications or other professional licenses held; other legitimate, non-discriminatory business factors specific to the position; and the geographic location in which the applicant lives and/or from which they will perform the job. Individuals employed in this position may also be eligible to earn bonuses. Sephora offers a generous benefits package to full-time employees, which includes comprehensive health, dental and vision plans; a superior 401(k) plan, various paid time off programs; employee discount/perks; life insurance; disability insurance; flexible spending accounts; and an employee referral bonus program. This job will be posted for a minimum of 5 days.

While at Sephora, you'll enjoy…

• The people. You will be surrounded by some of the most talented leaders and teams – people you can be proud to work with.
• The learning. We invest in training and developing our teams, and you will continue evolving and building your skills through personalized career plans.
• The culture. As a leading beauty retailer within the LVMH family, our reach is broad, and our impact is global. It is in our DNA to innovate and, at Sephora, all 40,000 passionate team members across 35 markets and 3,000+ stores, are united by a common goal - to reimagine the future of beauty.

You can unleash your creativity, because we've got disruptive spirit. You can learn and evolve, because we empower you to be your best. You can be yourself, because you are what sets us apart. This, is the future of beauty. Reimagine your future, at Sephora.

Sephora is an equal opportunity employer and values diversity at our company.We do not discriminate on the basis of race, religion, color, national origin, ancestry, citizenship, gender, gender identity, sexual orientation, age, marital status, military/veteran status, or disability status. Sephora is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities.

Sephora will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law.

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