Summary Statement:
The Digital Media Manger in an up and coming media professional, who will manage all media planning, publisher relations, budgeting, invoicing etc. This is inclusive of all day-to-day business activities for digital marketing team with the objectives of increasing brand awareness, enhancing brand image and increasing sales while raising company/brand/product profitability. This is inclusive of oversight of all property and nightlife digital strategy and advertising campaigns.
PrimaryJob Duties:– Includes but is not limited to:
- Plan and execute all digital marketing tactics and programs that will be performance based with structured revenue and brand awareness goals.
- Manage all media publisher and agency communication.
- Manage all Google advertising suite of programs (Google Ads, Hotel Ads, SEM), CPC bid strategy for SEM, MetaSearch, etc.
- Experience with constructing test media campaigns including dynamic ads, building and bidding within programmatic & native display advertising exchanges
- Project management skills that enable the ability to manage multiple priorities in a fast-paced and deadline-driven environment.
- Manage and refine all digital ROI and KPI goals and monitor key online marketing metrics to track success.
- Ability to produce executive level reports and presentations on a routine basis.
- Analyze media metrics to draw key recommendations around website optimization and ad campaigns.
- Use personal device/cellular phone for job related operational tasks, job duties, review of company documents, etc.
- Perform other job-related duties as requested.
Qualifications: Includes but is not limited to:
- Working knowledge with the development and implementation of SEM strategy.
- Working knowledge with managing digital publishers directly inclusive of contract negotiations.
- Working knowledge managing multiple complex paid digital and social campaigns across multiple brands, simultaneously.
- Proficient knowledge in paid social media specifically in Facebook, Instagram, LinkedIn, YouTube and other emerging platforms.
- Strong problem-solving and written and verbal communication skills.
- Strong budget management skills and highly proficient analytical skills.
- Ability to work varied shifts, including nights, weekends and holidays.
- Ability to effectively communicate in English.
- Polished appearance and demeanor.
- Excellent customer service skills.
- Ability to obtain and maintain full knowledge and understanding of company and department rules and regulations, policies, procedures.
- Ability to successfully supervise and mentor a team.
Preferred:
- Knowledge and experience leveraging digital media in support of larger integrated brand campaigns within hospitality, entertainment, or luxury product vertical.
- Previous experience working in a global advertising agency.
- Google certification.
- Facebook Professional Blueprint certification in media planning and buying.
- Previous experience working in a large, luxury resort setting.
Minimum Education and Experience:
- At least four years in digital marketing experience.
- At least three years of leadership/management experience.
- Must be at least 21 years of age.
Preferred:
- Bachelor's degree in Marketing or Business Management; or equivalent education and experience.
Certificates, Licenses, Regulations:
- Proof of eligibility to work in the United States
Physical Demands:
The physical demands described here are representative of those that must be met by a team member to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- How is work typically performed? Typical office environment.
- Must be tolerant to varying conditions of noise level, temperature, illumination and air quality
- Prolonged sitting/standing
- Bending and reaching
- Transporting, pushing, pulling, lifting and maneuvering items weighing up to 10 lbs
- Eye/hand coordination
- Ability to comply with Policies and Procedures, Job Description, daily memorandums, chemical labels (SDS) and other instructions
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