Sr. Data Scientist (Bentonville, AR; Hoboken, NJ; ...)
We are seeking an experienced data science individual contributor to enable deep insights and capabilities to our clients through advanced analytics and machine learning techniques (e.g., predictive modeling, segmentation, etc.).
Responsibilities
Perform hands-on modeling and complex analyses using Python, SQL, and/or R.Build and enhance media mix models to connect the impact of marketing tactics with business short-term and long-term outcomes.Run optimization and simulation scenarios to help provide marketing investment and allocation recommendations to Marketing leadership and the CMO.Present media mix insights to different levels of senior clients.Explain complex modeling approaches in simple terms and develop compelling narratives that connect modeling results with business problems.Partner with cross-functional teams to streamline data science solutions.Integrate disparate data sources and leverage state-of-the-art analytics best practices to deliver actionable insights to partners and senior leadership around digital marketing optimization.Minimum Qualifications
- Master's degree in statistics, economics, operations research, engineering, or related field.
- 6+ years of industry experience in data science, measurement, marketing strategy, and analytics.
- Strong communication skills to ‘tell a story' that provides insight into the business.
- Proficient coding skills (SQL/Python/R) and database knowledge.
- Extensive experience with predictive modeling algorithms.
- Strong project management skills, including managing technical resources and multiple priorities & milestones.
- Passion for working in a fast-paced agile environment.
- Collaborative mindset and curiosity.
Preferred Qualifications
- PhD degree in Statistics, Economics, Operations Research, or related field.
- Experience in building market mix and multi-touch attribution models.
- Experience with advertising, measurement, and digital marketing analytics.
- Experience with advertising technology platforms such as Ad servers, DSPs, DMPs, etc.
- Advanced programming skills, including creating Python modules.
- Experience with A/B and Multivariate test design and implementation.
Department: Preferred Vendors
This is a contract position.
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