Food has lost its soul to modern convenience. And with it, has lost the power to nourish, inspire, and connect us. So in 2018, CookUnity was founded as the first-of-its-kind platform that connects the world with the source of truly great food: chefs. Today, CookUnity delivers 35 million meals a year from the industry's best chefs to homes all over the country. Fresh. Ready-to-eat. And crafted with the passion that nourishes body and soul.
Unwilling to stop there, CookUnity is expanding beyond delivery to become an ever-innovating marketplace focused on our singular mission: empower Chefs to nourish the world.
If that mission has you hungry in more ways than one, you've found the right job posting.
About the CookUnity Growth Team
The Growth Marketing Team leads the company's efforts to acquire new eaters across a variety of channels. This is more than the ambition of expanding audiences, increasing traffic and conversion rate whilst keeping CAC low. CookUnity has an incredible chef-driven story to tell—and a mind-blowing, must-taste product to introduce to the world. We aim to craft an alluring proposition and leverage magnetic content to achieve this. Our goal is to not just shake up the Weekly Meal Plans and On-Demand Food Delivery categories, but to usher in a new era of the chef-centric marketplace.
The role:
As the Senior Growth Marketing Manager focused on Google, you will be the primary architect of CookUnity's Google-led acquisition engine. You'll scale our presence across Google's entire performance ecosystem—including Search, Performance Max, YouTube, and Display—driving the majority of our paid media growth. Your work will directly fuel CookUnity's customer acquisition and reactivation goals, with a focus on maintaining efficient CACs and accelerating LTV through Google's evolving tools.
The leader will collaborate closely with the CRM, Performance Creative, Brand, Product, Tech, and Design teams. Reporting to the Associate Director of Growth Marketing, this role is ideal for someone with a data-centric mindset, thriving in high-growth, DTC environments, and eager to build a best-in-class paid search program at the intersection of performance marketing, creative, and product.
Responsibilities:1. Own and Execute Paid Search Growth Strategy
- Serve as CookUnity's in-house Google expert—staying ahead of Google Ads product changes, Performance Max enhancements, AI integrations, and new demand gen formats.
- Develop, implement, and optimize a full-funnel paid strategy across paid search, display, demand gen, performance max, and YouTube.
- Evaluate the capabilities of the Google Ads ecosystem to continuously improve our acquisition and retargeting strategies.
- Manage and scale multi-million dollar budgets while improving CAC, ROAS, and LTV.
- Drive incremental customer acquisition while ensuring campaigns are scalable and profitable.
2. Optimize Campaigns, Budgets & Creative to Maximize Growth
- Continuously analyze performance metrics and translate insights into actionable optimizations.
- Leverage media mix modeling and incrementality testing to understand channel impact.
- Conduct audience segmentation and targeting experiments to scale high-LTV cohorts.
3. Build and Execute a Robust Testing Roadmap
- Define a structured A/B testing roadmap for campaign creative, audience strategies, bidding strategies, ad formats, and other key drivers.
- Partner with Growth Product and CRO teams to develop and test landing pages that improve conversion rates.
- Explore new automation, AI, and machine learning tools for real-time optimization.
4. Cross-Functional Collaboration for Growth
- Act as the bridge between Google performance data and creative, First Impressions, and lifecycle strategies—ensuring insights inform storytelling, landing page UX, and onboarding flows.
- Work with Brand, Product, Tech, and Data Science teams to align strategies with overall growth goals.
- Collaborate with Creative teams to drive data-driven storytelling that resonates with CookUnity's target customers.
- Partner with the CRM team to ensure seamless transition of new customers into the lifecycle journey for retention.
5. Stay Ahead of Industry Trends & Advise Leadership
- Monitor platform updates, policy changes, and new advertising features.
- Introduce innovation into CookUnity's paid search approach by identifying emerging trends, beta features, and AI-driven tools for efficiency.
- Report key findings and strategic recommendations to senior leadership to keep CookUnity ahead of competitors.
Qualifications:
- 6+ years of growth marketing experience, especially in paid search within high-growth, subscription-based DTC companies.
- Bachelor's degree with strong academic record and/or proven relevant experience in performance marketing or a highly commercial role.
- Hands-on experience managing large-scale Google Ads campaigns ($50MM+ annually).
- Advanced skills in keyword research and creating compelling, keyword-rich copy within brand guidelines, collaborating across teams for high-visibility pages.
- Experience with data analytics and visualization tools such as Tableau, Google Analytics, Looker, or Mixpanel.
- Strong understanding of marketing or tech-related subjects (adtech, data science, engineering, economics, marketing, business).
- Ability to deconstruct problems and generate solutions from qualitative (branding, design, creatives) and quantitative (performance, attribution, LTV) challenges.
- Experience managing large marketing budgets in high-growth environments or agencies.
- Bonus: familiarity with SEO tools (Google Search Console, SEMRush, Ahrefs) and SQL knowledge.
Preferred Requirements:
- Leadership skills to attract, develop, and challenge marketing talent; a team player and engaging personality.
- Collaborative attitude, comfortable in fast-paced settings.
- Entrepreneurial spirit, high energy, and relentless drive to succeed.
- Strategic big-picture thinking combined with a hands-on, execution-focused approach.
- Results-oriented leader and change agent with professional maturity and industry credibility.
- Excellent communication, presentation, and organizational skills.
- Deep analytical and conceptual thinking abilities, capable of breaking down complex problems and presenting solutions.
- Strong data-driven, conceptual, and agile mindset.
- Ability to define marketing, data, and tech requirements based on technical knowledge and passion.
- Keen sensitivity to brand and its integration with direct marketing.
- Capability to develop strategic plans and tactical execution steps.
Learn More About CookUnity
We believe great leadership begins with alignment on vision, values, and ways of working. To learn more about us and our vision, explore: CookUnity's Leadership Principles—the values guiding our operations, collaboration, and growth.
We hope this gives you insight into our culture and product vision. If you're excited, we'd love to connect!
We grow, you grow: Stock Options Plan granted on Day 1
Eligible for a bi-annual performance bonus
Paid Family leave
Compassionate Leave: 3-5 days as needed
Monthly CookUnity credits to enjoy our meals
Wellness perks: nutritional coaching and fitness subsidies
Join us in changing how we eat and support chefs!
Compensation
Final pay rates depend on experience, skills, and market factors.
Pay Range for this position
$125,000 - $165,000 USD
If interested, submit your application. We look forward to connecting!
CookUnity is an Equal Opportunity Employer. We value diversity and inclusion, and all qualified applicants will be considered without discrimination.
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