Director of Entertainment, Media and Sports
: Job Details :

Director of Entertainment, Media and Sports

New York

We're looking for a highly motivated growth leader to lead our Entertainment, Media & Sports vertical in North America.

As a Director of the vertical, you'll define and execute the strategy for one of Smartly's most dynamic and high-potential customer segments. You'll lead a team of Client Partners and Customer Success Managers, owning and growing revenue across our SaaS customers in this space. Your mission is to bring deep industry expertise, cultivate senior-level customer relationships, and drive adoption of Smartly's products and services that enable our customers to meet—and exceed—their business goals.

You'll report directly to the VP of Customer Success, Americas, and play a key role in aligning internal teams, GTM strategy, and customer outcomes to scale the impact of this vertical.

As Director of Entertainment, Media & Sports at Smartly, you will...

• Lead the Vertical: Manage a team of Client Partners and Customer Success Managers accountable for revenue and relationships across Entertainment, Media & Sports customers.
• Build Strategic Relationships: Cultivate and maintain senior-level relationships across key customer organizations to drive alignment, feedback loops, and long-term partnership value.
• Drive Vertical Strategy: Define and operationalize how Smartly engages with customers in this vertical—bringing industry context and thought leadership to every interaction.
• Deliver Revenue Growth: Own revenue goals, forecasting, and vertical-wide opportunity management in Salesforce. Drive increased adoption, expansion, and renewals.
• Act as Point of Escalation: Serve as the senior point of escalation for customer challenges in the vertical, ensuring issues are addressed with urgency, transparency, and cross-functional coordination.
• Partner Cross-Functionally: Collaborate with Product, Engineering, and Product Marketing teams to influence roadmap, champion product enhancements, and drive launch success.
• Leverage Platform Partnerships: Work with our digital advertising partners (e.g., Meta, Google, TikTok) to unlock growth, innovation, and joint go-to-market opportunities.
• Operational Excellence: Support your team in unblocking progress, managing risk, and reducing duplication across internal efforts. Improve visibility and efficiency through strategic planning and execution.
• Foster a High-Performance Culture: Model Smartly's values and help foster a team culture that engages employees, resonates locally, and is consistent globally.
• Be Commercially Hungry: Approach strategic planning and customer engagement with a mindset geared toward impact, acceleration, and commercial success.

What we're looking for…

• 10+ years of experience working with Media, Entertainment, and Sports clients within the ad-tech or mar-tech industries, with a strong track record of growing strategic account revenue.
• 5+ years of experience leading and managing teams, with a natural ability to organize, motivate, and scale high-performing customer-facing functions.
• Deep expertise across key digital channels—including Meta, TikTok, Snap, Google, and CTV—and how they drive performance for brand and performance marketers.
• A commercial mindset: you're energized by sales, customer growth, and helping partners exceed their business and marketing goals.
• Strong executive communication skills, with the ability to build credibility and influence at all levels, including C-suite stakeholders.
• A product-curious leader who is eager to understand the platform and can flex communication style to effectively engage with both executive decision-makers and operational end-users.
• Proven ability to collaborate cross-functionally with product, engineering, marketing, and sales teams to unlock customer value and drive impact.
• A track record of meeting or exceeding quota, consistently delivering results across a portfolio of strategic customers.
• Five weeks paid time off (PTO), 11 company paid holidays, unlimited sick days
• Generous healthcare packages & mental health benefits
• Monthly wellness benefit and learning reimbursement opportunities
• 401K plus matching & equity grants for all new Smartlies
• Volunteer time off days & company donation matching opportunities
• Choice of computer (MAC or PC)
• And so much more…

The base pay range for this position is as mentioned below per year, plus annual bonus. We take into consideration an individual's background, expertise, and experience in determining final salary. In addition to annual salary, Smartly's total rewards provide employees with stock options, medical/dental/vision insurance, retirement savings benefits, parental leave, 5 weeks vacation, unlimited sick days, life insurance and disability benefits. To learn more visit This information is provided in accordance with applicable law. Base pay information is based on market location. Salary in USD : $120,000 - $165,000

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About Smartly

Smartly is the AI-powered advertising technology company transforming ad experiences for brands and their consumers. Our comprehensive advertising platform seamlessly integrates the capabilities of media, creative, and intelligence to power more than 800 billion impressions and generate more than 300 billion creatives annually, delivering tangible business outcomes for brands and advertisers.

Smartly is the only company in the industry recognized as a Leader in The Forrester Wave: Creative Advertising Technologies with PwC validating the results it delivers for brands. We manage creative and media for 700+ brands worldwide and $6B in ad spend across the largest media platforms, including Facebook, Google, Instagram, Pinterest, Snap, and TikTok. Our end-to-end technology, unmatched access to media platforms and exceptional customer service help Fortune 500 brands to reach and engage consumers and learn what performs best.Smartly is a multinational and diverse team of 750+ Smartlies from 60+ nationalities, working in 13 countries. Together, we want to create and maintain an inclusive environment where everyone feels respected and heard. Our Diversity, Equity & Inclusion approach is at the heart of it.

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