Director, Analytics - Freelance
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What Are We Looking For

At Momentum, we believe in delivering solutions to our clients that are anchored in insights and analytics. This is a key leadership role on the Analytics team. The Associate Director, Analytics will be responsible for pioneering and developing proprietary measurement tools/systems, implementing and interpreting models that feed insights, and developing ROI models that contribute to the overall success of our clients' brand experiences.

Qualifications & Requirements

• Bachelor's degree ideally in a related field (e.g., Economics, Statistics, Mathematics, Marketing Analytics), preferred
• 5-8 years of proven experience in analytics and measurement
• Experience in leading client-facing discussions and managing client relationships
• Demonstrated leadership in managing high-performing Analysts and/or Data Scientists
• Proficiency in Microsoft Excel, Google Slides/Sheets, SQL, R/Python
• Experience with Data Visualization, Data Storytelling, and presentation skills
• Working knowledge of IRI, Nielsen, or similar purchase data tools
• Strong understanding of the CPG industry and retail environment
• Experience developing Analytics/BI/Data Products (Dashboards, BI Tools, Data warehouses)
• Familiarity with Media/Marketing Analytics, Media Mix Modeling, Multi Touch Attribution, Marketing ROI
• Strategic mindset with the ability to align data efforts with business goals

Responsibilities

Support data-driven insight development and measurement working directly with the Commerce team

Lead development of data integration and ingestion strategies

Own reporting outputs across multiple clients and expand team tools and scope

Drive discussions on analytics opportunities, technology needs, and implementation plans

Guide cross-organizational planning on data sources, models, and translating technical requirements to business impact

Ensure data integrity through understanding business rules and strategies

Manage and develop direct reports

Serve as an analytics and data strategy SME

Project manage analytics deliverables, oversee data collection and analysis

Collaborate with various teams and foster a data-driven culture

Derive and present insights that align with client goals

Maintain documentation on methodology and business rules

Coordinate with research partners and integrate data sources

Stay updated on new technologies and opportunities

Support Momentum's Values and other duties as assigned

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