Marketing Manager Database Analytics - Nixon Medical : Job Details

Description

Job Summary:

Reporting to the Vice President of Marketing, the Marketing Manager for Data Analytics is responsible for developing the marketing database and conducting research and analysis that delivers insights to improve company performance and support sales and service channels. An associate in this position is expected to demonstrate proficiency in the following competencies: Analytical/Business Acumen, Customer Focus, End to End Business Approach.

Essential Functions:

Analytical/Business Acumen

• Leads efforts to perform and complete primary market research to understand sources of growth and profitability
• Conducts ongoing and ad-hoc analysis to support/drive marketing strategy
• Use statistical analysis to measure results of marketing campaigns
• Leads analysis and implementation of annual price adjustment review
• Relies on extensive experience and judgment to plan and accomplish goals

Customer Focus

• Designs and implements marketing databases
• Develops targeted marketing campaigns and is responsible for data extraction, list or lead generation and evaluating effectiveness of marketing campaigns
• Directs field resource activity quarterly to target desirable segments, products and prospective customers
• Analyzes and manages fleet routing and sales territory alignment using analytic software tools.

End To End Business Approach

• Coordinates/monitors tactical marketing plans to identify and convert prospective customers
• Manages analytic pricing model and evaluates field compliance and effectiveness

Requirements

Required Skills & Abilities:

• Strong data management experience and analytical abilities
• Demonstrated high proficiency with Microsoft Excel
• Knowledgeable with advanced statistical analysis and research methodologies
• Experience with Access and Oracle databases a plus
• Strong communication skills; demonstrated ability to form a narrative based on the data. Define the what and why.
• Ability to work with in cross-functional teams (Marketing, Finance, IT, Field Operations, Sales)
• 5+ years of progressive experience analyzing disparate sources of customer data to identify compelling new insights
• Experience with B2B marketing, management consulting or marketing research.
• Demonstrates required discipline and organization skills to deliver on project plans and commitments

Physical Requirements:

The position requires prolonged sitting, frequent use of a computer and office equipment, occasional lifting of up to 15 pounds, basic mobility within an office environment, and the ability to see, hear, and communicate effectively in a typical professional setting.

Required Credentials:

• BA degree in Marketing, Business Administration or related field required

About Nixon Medical

For more than 55 years, Nixon Medical has been a trusted leader in providing premium medical apparel and linens to outpatient healthcare centers. Our commitment to exceptional service has earned us partnerships with some of the largest regional health systems in the United States, and we proudly serve over 10,000 locations every week. As a mission-driven organization, we've built an award-winning workplace culture rooted in respect, integrity, and growth. Our mission — to grow and create opportunities that enrich each other's lives — comes to life through a culture focused on helping our associates become the best versions of themselves while empowering our customers to deliver outstanding patient care.

Nixon Medical is proud to partner with Work Step, a cutting-edge text messaging-based associate feedback platform, to drive an amazing culture of associate engagement and continuous improvement.

We believe to grow and create opportunities that enrich each other's lives, opportunities must be available to all. Our commitment to having a diverse, equitable, and inclusive workforce will strengthen our progress to continue offering long-term career opportunities while providing best in class solutions for our customers.

Disclaimer:

This description does not state or imply that the duties listed above are the only duties to be performed by the Associate. Associates are required to follow job-related instructions and perform other job-related activities requested by their supervisor. All requirements are subject to possible modifications in order to provide a reasonable accommodation to individuals with physical or mental disabilities as defined in the Americans with Disabilities Act. Some requirements may exclude individuals who pose a direct threat or significant risk to the health and safety of themselves or other Associates.

Nixon Medical is an equal opportunity employer.

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