Content Programming Manager - Disney : Job Details

Job Posting Title: Content Programming Manager

Req ID: 10111854

Job Description:

The Direct-to-Consumer Team seeks a Content Programming Manager who will help support business and editorial priorities to achieve our engagement objectives across Disney+ and Hulu, with a focus on driving Hulu KPIs. The role will work with a team of Hulu Content Programmers to create and execute on-platform campaigns and promotions. The right person for this role has familiarity with content management systems, visualization tools, and project management tools. Candidates should also have enthusiasm for growth and a broad knowledge of television, film, and popular culture. If you are curious, decisive, and flexible, this role could be the perfect fit for you.

WHAT YOU'LL DO

• Program, test, and optimize curation across Hulu and Disney+ to best serve the needs of our viewers and the business.
• Monitor editorial campaign and upsell pacing and performance to identify optimization opportunities.
• Partner with insights, data, and analytics teams on experiment design, data collection, and measurement.
• Contribute to title campaign ideation, planning, tracking, and communication across teams and the larger organization.
• Manage title prioritization and targeting strategies using audience segmentation tools.
• Maintain thorough documentation of processes and identify workflow efficiency.
• Troubleshoot creative with partners, standards and practices, and other stakeholders.
• Cover evening and weekend programming events, when needed.
• Collaborate with team members on ad-hoc programming strategies.

WHAT TO BRING

• 3+ years of experience in content programming, curation, product, audience development, or streaming television.
• Familiarity and comfort with using data to make informed decisions by using Tableau, Looker, Conviva, Excel, Google Sheets, etc.
• Excellent communication abilities, including comfort presenting to large groups.
• Outstanding attention to detail and follow-through.
• Quick learner; critical thinking, analytical, and problem-solving skills.
• Desire to work in a fast-paced, constantly changing environment.
• Ability to balance multiple projects simultaneously, change priorities seamlessly, and remain calm under pressure.
• Experience and success growing various audiences across different platforms.
• A love of television and movies.

NICE-TO-HAVES

• Previous experience working in streaming television.
• Strong understanding with Airtable.

The hiring range for this position in CA is $85,800.00 to $115,000.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

Job Posting Segment: Direct to Consumer

Job Posting Primary Business: Disney Plus

Primary Job Posting Category: Direct-to-Consumer Content Merchandising

Employment Type: Full time

Primary City, State, Region, Postal Code: Glendale, CA, USA

Date Posted: 2025-03-04