Assistant Brand Manager, Integrated Brand Marketing - Blue Nile : Job Details

Our banner is part of Signet Jewelers, a purpose-driven company who believes love inspires love and whose mission it is to enable all people to Celebrate Life and Express Love. Signet Jewelers is also a Great Place to Work-Certified™ company. Innovation and brilliance - two things that set us apart.

R2Net is a diamond bridal jewelry company with a technology soul. R2Net Inc. is the innovative technology company behind JamesAllen.com & BlueNile.com -- providing e-commerce and supply chain platforms to connect the entire span of the diamond industry's ecosystem, including manufacturers, retailers and consumers.

Blue Nile is a leading company of certified diamonds, engagement rings and fine jewelry. Our standards are amongst the highest of all jewelers, as we prioritize customer experience and extraordinary value while leading the industry in quality, product, and style.

As our Assistant Brand Manager, Integrated Brand Marketing - Blue Nile, you'll hold a pivotal role in defining and strengthening the Blue Nile brand within the competitive fine jewelry and engagement ring landscape. You will participate in the execution of groundbreaking brand marketing strategies. These strategies will be designed to significantly elevate brand perception, cultivate deep customer engagement and brand love, and ultimately accelerate market share growth.

About the Role

The Assistant Brand Manager, Integrated Brand Marketing - Blue Nile will support the execution of brand marketing initiatives that enhance awareness, engagement, and customer loyalty. This role is ideal for a strategic and detail-oriented marketer who thrives in a fast-paced environment. You will work cross-functionally to help implement multi-channel campaigns, analyze brand performance, and maintain brand consistency across all touchpoints.

Responsibilities:

• Manage the execution of integrated brand marketing campaigns across digital, social, influencer, PR, and experiential channels.
• Develop comprehensive marketing briefs for innovation, brand equity building, and always-on campaigns.
• Maintain and update promotional calendars, ensuring timely and accurate deployment of initiatives.
• Contribute to refining foundational marketing processes to enhance efficiency and consistency.
• Collaborate closely with creative, performance marketing, and product teams to ensure seamless execution and alignment of all marketing initiatives with business objectives.
• Utilize market research and competitive analysis findings to inform tactical execution and identify emerging opportunities.
• Compile and analyze campaign performance and brand health metrics, translating data into actionable insights and recommendations for optimization.
• Ensure strict adherence to brand guidelines and consistent messaging across all marketing channels, in compliance with legal standards.

Requirements

• Bachelor's degree in marketing, communications, or related field.
• 4+ years of experience in brand marketing, preferably in luxury, retail, fashion, or e-commerce.
• Strong understanding of digital marketing, social media, influencer strategy, and PR.
• Experience working with creative teams, content development, and multi-channel marketing execution.
• Analytical mindset with the ability to track marketing performance metrics and provide strategic insights.
• Strong communication, project management, and cross-functional collaboration skills.

Benefits

At R2Net, many of our roles offer a high-quality, comprehensive benefits package including healthcare, paid time off, retirement planning and opportunities for career advancement. Some offerings are dependent upon the role, employment type, work schedule or location:

• Paid time off
• Medical, Dental, Vision and Prescription Insurance
• 401(k) Retirement Plan with company match
• Flexible spending account
• Health savings account
• Tuition Reimbursement
• Employee discount
• Parental leave
• Life insurance

Annual base pay: $100,000 - $135,000. Final pay rate shall be determined and is based on experience and qualifications. At this time, R2NET will not consider sponsoring a new applicant for employment authorization for this position. Additional Information: R2NET INC. is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex (including pregnancy, childbirth or related medical conditions), race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status or any other basis prohibited under applicable federal, state or local law. R2NET INC. will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law